The Pixar Pitch! Telling your Story Crisply and with Clarity in order to Compel Action3/25/2013 The latest to explore the Pixar Pitch, is Daniel Pink in his new book 'To Sell is Human' (see Book Reviews). In order to move others, we need to become much better at clearly stating what it is we want and where it is we want people to go. Pink presents the Pixar Pitch as a prime tool in thinking about this. Pixar Animation Studios, starting with Toy Story, is one of the most successful studios in moviemaking history. Pixar has produced 13 feature films that together have grossed $7.6 Billion. Six of these movies have won the Academy Award for best animated film. And the company has amassed a total of 26 Oscars in all. How do they do it? There are probably a number of interrelated reasons, but no one will discount the stories themselves. Pixar story artist, Emma Coats has cracked the code and argues that every Pixar film shares the same narrative DNA – a deep structure of storytelling that involves six sequential sentences: 1. Once upon a time there was … 2. Every day … 3. One day … 4. Because of that … 5. Because of that … 6. Until finally … Take for example the plot of Finding Nemo. 1. Once upon a time there was … a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. 2. Every day … Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. 3. One day … in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. 4. Because of that … he is captured by a diver and ends up in the fish tank of a dentist in Sydney. 5. Because of that … Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. 6. Until finally … Marlin and Nemo find each other, reunite and learn that love depends on trust. This six-sentence template is both appealing and supple. For it allows pitchers to take advantage of the well-documented persuasive force of stories but within a framework that forces conciseness and discipline. Now, let’s bring this to a community example where you are seeking to dramatically improve early childhood reading outcomes. 1. Once upon a time there was … an education crisis haunting our schools and communities across North America. 2. Every day … large percentages of our children were not achieving proficiency in vital literacy skills to the point that some in our community even doubted whether they ever could. 3. One day … we developed a simple and shared definition of what children had to know to be ready for school. 4. Because of that … our early childhood centers and parents became better at helping all children enter kindergarten ready to learn 5. Because of that … teachers were free to work more on skill development for each individual child. 6. Until finally … every child, irrespective of ethnic or economic circumstance, became a proficient reader by the end of third grade. The Working Differently communities -- like Erie, PA and Decatur, IL and Shelby, IN and Austin, TX -- have all made transformative progress on K-readiness. In common, they were able to engage their entire communities (not just those in the early childhood sector) in the story of what is possible for all our children. They knew intuitively how to give the Pixar Pitch! You should try it for your collective impact vision. To be tweeted links to my new posts -- blog, book reviews (both nonfiction and fiction), data or other recommended tools -- either go to Twitter.com and follow me @jcrubicon, or just go to my Home page and click on the Twitter button on the right, just above the tweet stream, and follow me @jcrubicon. 7/24/2013 11:41:48 pm I saw Dan Pink speak in Orlando in May and he was great! I just finished going through the exercise for Agility: 10/17/2013 01:55:19 am An interesting approach I've started to use to practice story telling is to think of a recent movie or TV show I've watched, and then try to tell it to myself as a short one or two minute story (usually while I'm alone, driving for example). Actually it is really a lot of fun and I think it is improving my story telling skills! 11/15/2013 12:38:39 am @Clint, great tip. Will try it out, thanks! 1/5/2014 05:34:55 pm 10/10/2014 11:52:17 pm I have been struggling with building a Pixar Pitch for a picture book that I wrote, The Monster on Top of the Bed. 10/11/2014 12:41:51 am Well, I've made a few refinements: 2/9/2018 04:01:05 pm Thanks this is awesome. 9/27/2018 02:49:49 am I recently used this as an exercise for an Agile retrospective. team members basically had to write a pixar pitch-structured story, as it would have happened within 3 or 6 months from now. great format to introduce storytelling as a way of retrospection. 11/20/2018 03:07:59 pm Once upon a time there was a boy named Alexandros Kneomia who was, though he did not know it, from another world. 5/28/2019 10:36:36 am do your best and makes proud us more 8/26/2020 01:49:57 pm Great thing to use the storytelling tool. It wi'll assist me to write great blogs as I continue working with my community on different development projects. 9/4/2020 03:43:48 am This is great. 1/2/2021 12:04:08 pm Great reading your post 2/27/2021 12:33:05 am Yes is clear . Leave a Reply. |
Created by professional storytellers, our animation templates are the smart shortcut to making engaging animated videos. Once you’re in the Biteable animated video maker, simply choose a template that best matches your industry or the look you’re after. Editing is as simple as entering text or dropping in your logo. Intro Maker is an online video maker app or tool to make video intros with your own images or logos for Youtube, Facebook, presentations and more. Lots of motion graphics templates to choose from, all styles of motion graphics and 3D intros, flat, whiteboard animations, hand-drawn animations, particles, explosions, corporate clean intros, news. Your browser has Javascript disabled. Please go to your browser preferences and enable Javascript in order to use Scratch.
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Disney 2.0 Intro (1080p, CS6+):
Disney Tomorrowland (1080p, CS6+):
Disney Prom (1080p, CS6+):
Disney Pirates Of The Caribbean (POC) Intro (1080p):
Disney Pirates Of The Caribbean 5 (POC5) Intro (1080p, CS6+):
Disney Enchanted Intro (1080p, CS6+):
TUTORIAL: Make Your Own Disney Intro
Be patient when downloading. It takes a moment to initialize!
Vote for the next tutorial: ballyweg.net/tutorials.html
Blender: Get Blender 2.79b
1.) Unzip the Downloaded ZIP Folder
2.) Open Disney.blend in Blender 2.79b
2.1) Right Click to select the title
2.2) Press TAB to enter mode
2.3) Edit
2.4) Press TAB to exit edit mode
2.5) Repeat 2.1-2.4 for the subtitle
2.6) In the Renders Tab (Camera Icon), press Animation
3.) Open Disney.aep in Adobe After Effects CS3 or newer or DisneyPOC.aep in CS4 or newer
Intro Maker
3.1) Select Composition, then Add to Render Queue
Pixar Intro Template
3.2) Click Lossless, from the dropdown menu select H.264, then check Audio Output, and click OK.
3.3) Click Render
If you upload the intro you created, I'd be glad for some credits. Thanks.